Your money is a means.
Your life is the meaning.
We empower families to discover their true purpose for money—and create a life they love and are excited for.
Financial coaching. A purpose beyond money.
Discover the connection between
your money and a life you love.
Why we exist
Financial confidence begins when the purpose of your money comes into focus. That purpose guides the conversation that follows.
Why we exist
Purpose changes everything.We empower families to discover their true purpose for money—and create a life they love and are excited for.
Your purpose is the foundation for every conversation, every piece of financial education, and every step we take together.
Collaborating with a financial coach builds knowledge, discipline, and a productive partnership rooted in your authentic purpose for money.
The Hentch approach
Education → Perspective → ActionWhen you uncover the genuine meaning of money and life, it can profoundly impact your investment experience. We bring financial education and personal coaching together to help you move forward with purpose.
Financial training & developmentDiscover what investing really is, how markets work, and the principles that support a long-term approach.
Explore your authentic purpose for money, with a coach who puts your life and your family at the center.
Build the discipline and perspective to take informed action through the uncertainty of the markets.

A Matson Money event / The American Dream Experience®
A two-day event created and presented by Matson Money. Keith helps families understand the experience, prepare, and register.
Discover the experienceA partner in your corner
“Life experience is a great teacher.”
Meet Keith Hentschel—a coach committed to helping individuals, families, and business owners build a meaningful connection between their finances and their future.
Get to know Keith
Keith Hentschel